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Breast cancer is probably at the top of every woman’s list of most feared diseases. In addition to the many concerns surrounding the illness itself, there’s also the high rate among women, its psychological effects and the impact it can have on one’s sexuality and self-esteem.
In the same way that we commemorate Yellow September, or suicide awareness month, Pink October aims to raise awareness of breast cancer and prevention measures that can be taken.
In the same month, October 19th was chosen to be the International Day Against Breast Cancer. On this day, efforts are ramped up to make sure awareness, support, and resources are provided all over the world.
The movement for breast cancer awareness began in 1990 with the first Race for the Cure. This was held in NY and promoted by the Susan G. Komen Foundation, which has been held annually in the city ever since.
In 1997, entities in California also began to promote activities aimed at the diagnosis and prevention of the disease, choosing the month of October to boost efforts to promote the importance of screenings.
In Brazil, breast cancer awareness campaigns have been held since 2002 but were not actually instituted by federal law until 2018.
Pink as a symbol of the fight against cancer was introduced by the Susan G. Komen Foundation, which provided pink hats to breast cancer survivors who participated in the Race for the Cure in 1990.
Later that year, the survivor’s program was developed and pink continued to be used as the foundation’s designated color to spread awareness.
In 1992, Alexandra Penney, Editor-in-Chief of Self Magazine, wanted to publish the second annual issue of Breast Cancer Awareness Month and encourage community participation. Penney created the pink ribbon and recruited cosmetic giants to distribute them in New York City stores.
Roughly speaking, breast cancer is the result of the multiplication of abnormal cells in the breast, which form a tumor with the potential to spread to other organs. These tumors can develop at different times, which makes early diagnosis essential.
In most cases, the body responds well to treatment when the cancer is diagnosed early enough, which can prevent the disease from spreading.
Data taken from BreastCancer.org:
Self-examination is a huge ally in the prevention of breast cancer and is one of the most common ways of diagnosing the disease. Regardless of age, women must know their bodies and be able to identify abnormalities in their breasts. It’s important to get into the habit of watching, touching, and investigating the breasts for any variation.
However, it is important to emphasize that the self-examination does not replace the clinical examination performed by a specialist physician. Normally, for a woman to feel a nodule, it is possibly already large, and in many cases it could have been discovered earlier if there had been a doctor’s follow-up exam.
Every woman aged 40 or over should visit an outpatient clinic or health center for a clinical breast exam, including a mammogram, annually.
If any changes are identified, a woman should immediately consult with their healthcare provider.
According to the Ministry of Health of Brazil, about 30% of cases of breast cancer can be avoided by adopting healthy habits, such as regular physical activity, healthy eating, avoiding alcoholic beverages and choosing to breastfeed when you have children.
It is noteworthy that breast cancer does not have just one cause. Age is one of the most important risk factors for the disease (4 out of 5 cases occur after 50 years). Any actions taken are preventable measures; they do not make you immune to the disease. Unfortunately, there is nothing to guarantee that you will not have breast cancer.
Prevention and health care are always very important, and even moreso when we are away from our country and families. We don’t have the same support system that we would have “at home” and in the US, public healthcare does not exist.
Therefore, it is essential that you have health insurance so that you can receive periodic exams at the right times and ensure that any potential diagnosis is made in advance.
BRZ supports the Pink October campaign and encourages awareness of the need to pay attention to your health!
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April 20, 2022
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As immigrants, it is important to know what type of coverage you will need in order to be truly protected while living here in America. To help, we are outlining the 5 ESSENTIAL TYPES OF INSURANCE FOR THOSE WHO HAVE JUST ARRIVED IN THE USA.
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On May 5th, the Central Mass Conference for Women will be taking place at the AC Hotel. This conference aims to inspire, connect, motivate and move women through every stage along their path.
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March 24, 2022
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To continue our celebration of Women’s month, we will discuss women who migrated to America and went on to change the world.
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To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside of it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to