Learn More


Pink October and International Breast Cancer Day

Breast cancer is probably at the top of every woman’s list of most feared diseases. In addition to the many concerns surrounding the illness itself, there’s also the high rate among women, its psychological effects and the impact it can have on one’s sexuality and self-esteem.

In the same way that we commemorate Yellow September, or suicide awareness month, Pink October aims to raise awareness of breast cancer and prevention measures that can be taken. 

In the same month, October 19th was chosen to be the International Day Against Breast Cancer. On this day, efforts are ramped up to make sure awareness, support, and resources are provided all over the world. 


The movement for breast cancer awareness began in 1990 with the first Race for the Cure. This was held in NY and promoted by the Susan G. Komen Foundation, which has been held annually in the city ever since.

In 1997, entities in California also began to promote activities aimed at the diagnosis and prevention of the disease, choosing the month of October to boost efforts to promote the importance of screenings.

In Brazil, breast cancer awareness campaigns have been held since 2002 but were not actually instituted by federal law until 2018.

The pink ribbon

Pink as a symbol of the fight against cancer was introduced by the Susan G. Komen Foundation, which provided pink hats to breast cancer survivors who participated in the Race for the Cure in 1990.

Later that year, the survivor’s program was developed and pink continued to be used as the foundation’s designated color to spread awareness.

In 1992, Alexandra Penney, Editor-in-Chief of Self Magazine, wanted to publish the second annual issue of Breast Cancer Awareness Month and encourage community participation. Penney created the pink ribbon and recruited cosmetic giants to distribute them in New York City stores.

Breast Cancer

Roughly speaking, breast cancer is the result of the multiplication of abnormal cells in the breast, which form a tumor with the potential to spread to other organs. These tumors can develop at different times, which makes early diagnosis essential.

In most cases, the body responds well to treatment when the cancer is diagnosed early enough, which can prevent the disease from spreading.

Statistics and data in the US

Data taken from BreastCancer.org:

  • About 1 in 8 women (about 13%) will develop breast cancer in their lifetime.
  • By 2021, an estimated 281,550 new cases of invasive breast cancer will be diagnosed in women in the US, along with 49,290 new cases of non-invasive (in situ) breast cancer.
  • About 2,650 new cases of invasive breast cancer will be diagnosed in men in 2021. The risk for men is about 1 in 833.
  • An estimated 43,600 US women will die in 2021 from breast cancer. Mortality rates have remained stable in women under 50 since 2007, but have continued to fall in women over 50 years of age.
  • The overall breast cancer mortality rate decreased by 1% per year from 2013 to 2018. These reductions are considered a result of treatments and advances in early detection through screening.
  • For women in the US, breast cancer mortality rates are higher than for any cancer other than lung cancer.
  • As of January 2021, there were more than 3.8 million women with a history of breast cancer in the US. This includes women currently on treatment and women who have completed treatment.
  • Breast cancer is the most commonly diagnosed cancer among American women. By 2021, it is estimated that about 30% of newly diagnosed cancers in women will be breast cancer.
  • Breast cancer became the most common cancer worldwide as of 2021, accounting for 12% of all new annual cancer cases worldwide, according to the World Health Organization.
  • Within the range of women under 45, breast cancer is more common in black women than in white women.
  • A woman’s risk of breast cancer almost doubles if she has a first-degree relative (mother, sister, daughter) who has been diagnosed with breast cancer.
  • About 85% of breast cancers occur in women without a family history of breast cancer. They occur due to genetic mutations that happen as a result of the aging process and life in general, rather than inherited mutations.

What are the signs and symptoms of breast cancer?

Self-examination is a huge ally in the prevention of breast cancer and is one of the most common ways of diagnosing the disease. Regardless of age, women must know their bodies and be able to identify abnormalities in their breasts. It’s important to get into the habit of watching, touching, and investigating the breasts for any variation.

However, it is important to emphasize that the self-examination does not replace the clinical examination performed by a specialist physician. Normally, for a woman to feel a nodule, it is possibly already large, and in many cases it could have been discovered earlier if there had been a doctor’s follow-up exam.

Every woman aged 40 or over should visit an outpatient clinic or health center for a clinical breast exam, including a mammogram, annually.

Main signs and symptoms:

  • A breast lump in women over 50 years of age;
  • Breast nodules in women over 30 years old, which persist for more than one menstrual cycle;
  • Mammary nodule with a hardened and fixed consistency or that has been increasing in size in adult women of any age;
  • Unilateral bloody discharge;
  • Breast skin reddened, retracted or similar to orange peel;
  • Any changes in the nipples;
  • Small nodules in the region under the arms (armpits) or neck;
  • Spontaneous fluid outflow from the nipple;
  • Men over 50 years with unilateral palpable tumor.

If  any changes are identified, a woman should immediately consult with their healthcare provider. 

How to prevent breast cancer

According to the Ministry of Health of Brazil, about 30% of cases of breast cancer can be avoided by adopting healthy habits, such as regular physical activity, healthy eating, avoiding alcoholic beverages and choosing to breastfeed when you have children.

It is noteworthy that breast cancer does not have just one cause. Age is one of the most important risk factors for the disease (4 out of 5 cases occur after 50 years). Any actions taken are preventable measures; they do not make you immune to the disease. Unfortunately, there is nothing to guarantee that you will not have breast cancer.

Stay safe!

Prevention and health care are always very important, and even moreso when we are away from our country and families. We don’t have the same support system that we would have “at home” and in the US, public healthcare does not exist. 

Therefore, it is essential that you have health insurance so that you can receive periodic exams at the right times and ensure that any potential diagnosis is made in advance.

BRZ supports the Pink October campaign and encourages awareness of the need to pay attention to your health!

Luciana Sá

Learn More

Related Posts

>5 Types of Insurance You’ll Need After Arriving In the US
5 Types of Insurance You’ll Need After Arriving In the US

As immigrants, it is important to know what type of coverage you will need in order to be truly protected while living here in America. To help, we are outlining the 5 ESSENTIAL TYPES OF INSURANCE FOR THOSE WHO HAVE JUST ARRIVED IN THE USA.

>1st Annual Central Mass Conference for Women 2022
1st Annual Central Mass Conference for Women 2022

On May 5th, the Central Mass Conference for Women will be taking place at the AC Hotel. This conference aims to inspire, connect, motivate and move women through every stage along their path.

>8 Immigrant Women Who Changed the History of the US and the World
8 Immigrant Women Who Changed the History of the US and the World

To continue our celebration of Women’s month, we will discuss women who migrated to America and went on to change the world.


Be part of the BRZ community

We are an insurance company made by people for people. A community that speaks tyour language, with people who care about your future! Here you can find all the protection and care that a home offers. Come and join us!

Get a Quote

Need help? Chat with BRZ!